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Towards a semiotics of typography

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This article outlines a social semiotic approach to analysing the ideational, interpersonal and textual meaning potentials of letter forms, drawing on Jakobson’s distinctive feature analysis and Lakoff and Johnson’s theory of experiential metaphor. Distinctive features are recognized and applied to the analysis of examples: weight, expansion, slope, curvature, connectivity, orientation and regularity.
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Keywords: connotation; distinctive features; document design; ideational meaning; interpersonal meaning; medium; mode; semiotics; textual meaning; typography

Document Type: Research Article

Publication date: 2006-01-01

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