Conceptual metaphor theory
Despite its popularity in and outside cognitive linguistics, cognitive metaphor theory (CMT) has received a wide range of criticisms in the past two decades. Several metaphor researchers have criticized the methodology with which metaphor is studied (emphasizing concepts instead of
words), the direction of analysis (emphasizing a top-down instead of a bottom-up approach), the category level of metaphor (claiming its superordinate status instead of basic level), the embodiment of metaphor (emphasizing the universal, mechanical, and monolithic aspects instead of nonuniversal,
nonmechanical, and nonmonolithic aspects of embodiment), and its relationship to culture (emphasizing the role of universal bodily experience instead of the interaction of body and context). In the paper, I respond to this criticism largely based on my own research and propose a view on these
issues that can successfully meet these challenges and that can be regarded as an alternative to the “standard theory.”
Keywords: basic level vs. superordinate level; bottom-up vs. top-down approach; culture; embodiment; metaphor; words vs. concepts
Document Type: Research Article
Publication date: 01 December 2008
- Published under the auspices of the Spanish Cognitive Linguistics Association
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