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Extended Packaging through Addition of Readable Information to the Printing

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Packaging is the interface between your product and your customer. To enhance the customer experience, the packaging should provide brand identification and allow the user to readily obtain information that is customized to their interests. Variable data printing (VDP) provides the label converter with the tools to highlight important brand and product related information, either directly or through interpretation of tacitly designed marks on the label. If branding concerns preclude the implementation of specific information-bearing marks (e.g. barcodes and/or security deterrents), the branding information itself can be made variable without impacting the perceived aesthetics of the package design. This is possible because VDP allows each label's layout1—not just content—to be unique. Several layout variances can be added to the packaging in a semi-covert manner; that is, they are not noticed until they are known to be present. These include variances in the size, x- or y-position, metameric pairs, placement over the background, and rotation of non-rectangular elements. The VDP layout differences from a template encode information. Variability humans are particular sensitive to—text kerning, misalignment, absolute color differences—are poor candidates for the layout VDP. Our work illustrates how to put in place an overall VDP layout system.

Document Type: Research Article

Publication date: January 1, 2009

More about this publication?
  • For more than 25 years, NIP has been the leading forum for discussion of advances and new directions in non-impact and digital printing technologies. A comprehensive, industry-wide conference, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems, including drop-on-demand ink jet, wide format ink jet, desktop and continuous ink jet, toner-based electrophotographic printers, production digital printing systems, and thermal printing systems, as well as the engineering capability, optimization, and science involved in these fields.

    Since 2005, NIP has been held in conjunction with the Digital Fabrication Conference.

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