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GlossmarkTM Technology: Digital Printing Beyond Color

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Abstract:

Glossmark™ image is a high contrast optical variable differential gloss image. Glossmark™ technology is the printing process that enables the simultaneous creation of high quality color graphics and striking Glossmark™ images in a single printing step. Its digital implementation has been demonstrated with electrostatic printing without the need of a special paper or toner. Glossmark™ technology utilizes the angular dependence of image gloss to create a differentialgloss image through the modulation of halftone structures. Both the primary and the embedded Glossmark™ image can be distinctively viewed from different perspectives with little interference. With its optical variable appearance, the Glossmark™ image breaks the limitation of current color reproduction systems. It naturally enables a print to reproduce/simulate the look and feel of many objects whose appearances strongly depend on the illumination and observation directions. The highly decorative visual effect of Glossmark™ images can be used to add significant appeal to an ordinary document. This implies better attentions to marketing materials, which in return would attract and more audiences. Creative combination of the primary images and the embedded Glossmark™ images can make a print quite entertaining. New applications and market segments can emerge from this new capability. Well-designed quality Glossmark™ images are also very difficult to copy making it ideal for document authentication.

Document Type: Research Article

Publication date: 2004-01-01

More about this publication?
  • For more than 30 years, IS&T's series of digital printing conferences have been the leading forum for discussion of advances and new directions in 2D and 3D printing technologies. A comprehensive, industry-wide conference that brings together industry and academia, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems?particularly those involved with additive manufacturing and fabrication?including bio-printing, printed electronics, page-wide, drop-on-demand, desktop and continuous ink jet, toner-based systems, and production digital printing, as well as the engineering capability, optimization, and science involved in these fields. In 2016, the conference changed its name formally to Printing for Fabrication to better reflect the content of the meeting and the evolving technology of printing.

    Please note: For purposes of its Digital Library content, IS&T defines Open Access as papers that will be downloadable in their entirety for free in perpetuity. Copyright restrictions on papers vary; see individual paper for details.

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