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A PPML/T Based Variable Data Printing Engine

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The introduction during the last years of a new generation of digital presses that allow the production of high quality, sophisticated, individualized documents, has catalyzed the investment in new variable data printing solutions. This paper describes a PPML/T based variable data printing engine and its application in the Retail Printing System (RPS), an end-to-end solution for real time targeted marketing (RTTM) that produces personalized point of sale materials that can be fulfilled in multiple channels, like high volume digital presses or flat panel displays. The paper discusses the state of the art PPML/T templates, the interfaces and internal architecture of the VDP engine designed to facilitate and drastically reduce the costs of the development of new VDP applications.

Document Type: Research Article

Publication date: January 1, 2004

More about this publication?
  • For more than 25 years, NIP has been the leading forum for discussion of advances and new directions in non-impact and digital printing technologies. A comprehensive, industry-wide conference, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems, including drop-on-demand ink jet, wide format ink jet, desktop and continuous ink jet, toner-based electrophotographic printers, production digital printing systems, and thermal printing systems, as well as the engineering capability, optimization, and science involved in these fields.

    Since 2005, NIP has been held in conjunction with the Digital Fabrication Conference.

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