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Printing for an Audience of One

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The printing industry is undergoing a rapid change and transitioning from a craft based business to a service based industry. Traditional offset printing services are becoming a commodity and impacting the margins of the commercial printer.

New digital printing solutions are helping commercial printers stay competitive by offering more dynamic ondemand print solutions.

This presentation will discuss how new personalized and on-demand print solutions are helping printers expand their services and offer marketers a more powerful print communication solution.

The workflow requirements for printing high speed full color variable data will be outlined along with new industry standards.

Application case studies will be presented including case studies that demonstrate the increased response rate these personalized print solutions are generating for the client.

Document Type: Research Article

Publication date: January 1, 2002

More about this publication?
  • For more than 25 years, NIP has been the leading forum for discussion of advances and new directions in non-impact and digital printing technologies. A comprehensive, industry-wide conference, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems, including drop-on-demand ink jet, wide format ink jet, desktop and continuous ink jet, toner-based electrophotographic printers, production digital printing systems, and thermal printing systems, as well as the engineering capability, optimization, and science involved in these fields.

    Since 2005, NIP has been held in conjunction with the Digital Fabrication Conference.

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