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Printing for an Audience of One

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The printing industry is undergoing a rapid change and transitioning from a craft based business to a service based industry. Traditional offset printing services are becoming a commodity and impacting the margins of the commercial printer.

New digital printing solutions are helping commercial printers stay competitive by offering more dynamic ondemand print solutions.

This presentation will discuss how new personalized and on-demand print solutions are helping printers expand their services and offer marketers a more powerful print communication solution.

The workflow requirements for printing high speed full color variable data will be outlined along with new industry standards.

Application case studies will be presented including case studies that demonstrate the increased response rate these personalized print solutions are generating for the client.
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Document Type: Research Article

Publication date: 01 January 2002

More about this publication?
  • For more than 30 years, IS&T's series of digital printing conferences have been the leading forum for discussion of advances and new directions in 2D and 3D printing technologies. A comprehensive, industry-wide conference that brings together industry and academia, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems?particularly those involved with additive manufacturing and fabrication?including bio-printing, printed electronics, page-wide, drop-on-demand, desktop and continuous ink jet, toner-based systems, and production digital printing, as well as the engineering capability, optimization, and science involved in these fields. In 2016, the conference changed its name formally to Printing for Fabrication to better reflect the content of the meeting and the evolving technology of printing.

    Please note: For purposes of its Digital Library content, IS&T defines Open Access as papers that will be downloadable in their entirety for free in perpetuity. Copyright restrictions on papers vary; see individual paper for details.

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