The Opportunity of Digital Color Printing

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Abstract:

2001 will be seen as a pivotal year in the industry growth of digital color printing, and behind that growth will be many new print products and services.

Digital color printing is the enabler for new services and higher-value printing. Applications like quick turnaround, short run, Customer Data Management, Web fulfillment, e-commerce, and Customer Relationship Marketing open the doors to closer customer relations.

Digital color printing also allows for new one-to-one marketing tools that have been proven more successful than mass market collateral.

These applications eliminate cost in the total communication process and provide unique benefits to the print buyer and their end customers. There is great business potential for those companies that understand the new services that digital printing offers.

Document Type: Research Article

Publication date: January 1, 2001

More about this publication?
  • For more than 25 years, NIP has been the leading forum for discussion of advances and new directions in non-impact and digital printing technologies. A comprehensive, industry-wide conference, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems, including drop-on-demand ink jet, wide format ink jet, desktop and continuous ink jet, toner-based electrophotographic printers, production digital printing systems, and thermal printing systems, as well as the engineering capability, optimization, and science involved in these fields.

    Since 2005, NIP has been held in conjunction with the Digital Fabrication Conference.

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