Effective Strategies to Catch Up in the Era of Globalization: Experiences of Local Chinese Telecom Equipment Firms

$30.60 plus tax (Refund Policy)

Buy Article:

Abstract:

Firms in emerging markets have traditionally followed one of two strategies to catch up with multinational enterprises (MNEs): developing customized products, services, or innovative business models or buying and absorbing technology from MNEs. In the era of globalization, these strategies are no longer effective. The new strategy to succeed is innovation-based differentiation, developing core technologies and advanced product offerings that are delivered at a low cost and with excellent customer service. Using this strategy, leading local firms are quickly catching up with MNEs in market development, technology development, or both.

Keywords: EMERGING MARKETS; GLOBALIZATION; LATECOMER DISADVANTAGE; STRATEGY; TECHNOLOGICAL INNOVATION

Document Type: Research Article

DOI: http://dx.doi.org/10.5437/08953608X540142

Publication date: January 1, 2011

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more