Creating Value in Turbulent Times

Author: Banholzer, William F.

Source: Research-Technology Management, Volume 53, Number 1, January-February 2010 , pp. 23-28(6)

Publisher: Industrial Research Institute, Inc

Buy & download fulltext article:

Price: $30.60 plus tax (Refund Policy)

Abstract:

OVERVIEW: Although the world has changed drastically in the past year, the need for businesses to invent products that people want and are willing to pay for has not changed. At The Dow Chemical Company, this innovation is managed so as to create maximum value for the company. There are a number of key strategies that Dow uses to manage innovation. These include balancing the timing of investments versus cash flows, managing fads, prioritizing across the company, savvy portfolio management, and as system of metrics that measure real success. Ultimately, successful leaders will do whatever is necessary to stick to their long-term strategy, especially during tough economic times.

Keywords: INNOVATION; PORTFOLIO MANAGEMENT; METRICS; THE DOW CHEMICAL COMPANY

Document Type: Research article

Publication date: 2010-01-01

More about this publication?

Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.

Not a Subscriber? Free Issue

IRI Members: login here to access RTM online
Editorial Board
Information for Authors
Submit a Paper
Subscribe to this Title
Membership Information
Information for Advertisers
Terms & Conditions
RTM Reprint Collections
Single Article Reprints
Recommend to your Library
ingentaconnect is not responsible for the content or availability of external websites