Sustaining Innovation is Challenge for Incumbents

Authors: Braganza, Ashley; Awazu, Yukika; Desouza, Kevin C.

Source: Research-Technology Management, Volume 52, Number 4, July-August 2009 , pp. 46-56(11)

Publisher: Industrial Research Institute, Inc

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Abstract:

Overview: In today's competitive environment, the ability of an organization to innovate is paramount. While most organizations have flashes or spurts of innovation, only a handful have been able to innovate on a continuous and sustained basis. This paper surveys the challenges faced by firms when trying to build sustainable innovation programs. These findings have been derived from an examination of innovation programs in over 30 organizations in North America, Europe and Asia.

Keywords: INNOVATION; DISRUPTIVE INNOVATION; STRATEGY; PORTFOLIO MANAGEMENT

Document Type: Research article

Publication date: 2009-07-01

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Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.

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