Defogging the Crystal Ball

Authors: Sultan, Michel F.; Mantese, Joseph V.; Ulicny, Denis A.; Brown, Andrew

Source: Research-Technology Management, Volume 51, Number 3, May-June 2008 , pp. 28-34(7)

Publisher: Industrial Research Institute, Inc

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Abstract:

OVERVIEW: Although we live in a rapidly evolving world, many of the changes associated with this evolution can be anticipated with the proper analysis. Typically, significant social, economic and political changes fit general patterns, or megatrends, that change less rapidly. The different ways that societies respond to tomorrow's challenges are predictable with varying degrees of certainty. To ensure survival and healthy growth, corporations must recognize and convert these anticipated responses into business opportunities by developing appropriate roadmaps and research projects well ahead of time. The risk of not following such a portfolio strategy is petrifaction and obsolescence of products, and potential displacement by more agile companies.

Keywords: MEGATRENDS; PRODUCT AND TECHNOLOGY PORTFOLIO; CORPORATE STRATEGY; RESEARCH AND DEVELOPMENT

Document Type: Research article

Publication date: 2008-05-01

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Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.

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