Designing Ventures that Work

Authors: Shah, Chintan M.; Zegveld, Marc A.; Roodhart, Leo

Source: Research-Technology Management, Volume 51, Number 2, March-April 2008 , pp. 17-25(9)

Publisher: Industrial Research Institute, Inc

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Abstract:

OVERVIEW: Corporate venturing (CV) is a widely accepted mechanism for incubating and developing new business within large established firms. Substantial research has been done on this subject, yet many firms have failed in their venturing efforts and booked large losses. In contrast, venturing at firms like IBM, Nokia and Shell is thriving, and has done well for more than a decade. This gives rise to the following questions: Why do most venturing initiatives fail and only some survive? How can a company establish CV that survives and delivers successfully? A study reveals three dominant elements of an effective corporate venturing effort: carrying out a thorough necessity analysis, achieving clarity of objectives and creating the right ambiance.

Keywords: CORPORATE VENTURING; VENTURE UNIT; NEW BUSINESS CREATION

Document Type: Research article

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