Strategic and Technology Planning on a Roadmapping Foundation
Author: Whalen, Philip J.
Source: Research-Technology Management, Volume 50, Number 3, May-June 2007 , pp. 40-51(12)
Publisher: Industrial Research Institute, Inc
Abstract:Growth through innovation requires not only good technical ideas but alignment of priorities between all the functions responsible for successfully developing and commercializing the idea. The ability to create, modify and maintain this alignment as business conditions change, new opportunities arise, and new capabilities are developed can mean the difference between capturing the benefits of being a market leader versus a market follower. Roadmapping has emerged as a best practice, particularly for large, global organizations, in providing the framework for technology strategy creation and management where cross-functional alignment and integration are key requirements. By employing roadmapping from an enterprise perspective, where key functions in the business "own" their individual strategies which are fully integrated as needed to meet business priorities, an organization can fully exploit its entire spectrum of capabilities to drive growth.
Document Type: Research Article
Publication date: May-June 2007
- Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.
Not a Subscriber? Free Issue
IRI Members: login here to access RTM online
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Membership Information
- Information for Advertisers
- Terms & Conditions
- RTM Reprint Collections
- Single Article Reprints
- Recommend to your Library
- ingentaconnect is not responsible for the content or availability of external websites