Author: Kirschbaum, Robert

Source: Research-Technology Management, Volume 48, Number 4, July-August 2005 , pp. 24-28(5)

Publisher: Industrial Research Institute, Inc

Abstract:

By combining internal and external competencies and knowledge, both in R&D and marketing, the multinational life sciences and performance materials company DSM is opening up its innovation process. DSM recognizes that successful, profitable innovation depends upon teamwork and an entrepreneurial culture. The presence of a business group dedicated to business development and venturing testifies to the increased importance of speeding up innovation at DSM, using both internal and external leads at all stages of new business development. During this process, different management styles are required, ranging from a scientific approach in the early stages, to an entrepreneurial attitude in the early phase of commercialization, to a more risk-adverse mindset once the business has matured. As DSM understands it, innovation is a culture, not a process.

Keywords: OPEN INNOVATION; CREATING VALUE; VENTURING; BUSINESS DEVELOPMENT

Document Type: Research article

Publication date: 2005-07-01

More about this publication?

• Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.
  
  Not a Subscriber? Free Issue
  
  IRI Members: login here to access RTM online
• Editorial Board
• Information for Authors
• Submit a Paper
• Subscribe to this Title
• Membership Information
• Information for Advertisers
• Terms & Conditions
• RTM Reprint Collections
• Single Article Reprints
• Recommend to your Library
• ingentaconnect is not responsible for the content or availability of external websites

Related content

• In this: publication
• By this: publisher
• In this Subject: Technology
• By this author: Kirschbaum, Robert

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers