As companies look for ways to grow their business, the application of all the intellectual capital from both inside and outside the organization will play an ever increasing role. Technology is providing unparalleled opportunities for connecting the various constituencies that have a stake in the success of the enterprise, both inside and outside of the formal organization. Forming knowledge communities devoted to growing the business by sharing innovative ideas, and building on the ideas of others, is one way to bring to bear all the idea-generating capacities of the organization in the pursuit of innovative growth. It is a way that Hallmark is pursuing.
Document Type: Research Article
Publication date: September 1, 2001
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