Author: Germeraad, Paul

Source: Research-Technology Management, Volume 44, Number 2, 1 March 2001 , pp. 15-20(6)

Publisher: Industrial Research Institute, Inc

Abstract:

Powerful trends affect product development and the creation of business value today. "MainStreet" companies must improve their profits and "all" companies face aggressive revenue targets. For everyone this means finding new ways to fill the gap between current and projected revenue goals. A company increases its market capitalization by filling this gap, a burden resting predominantly on R&D. R&D has traditionally been focused internally on product development and, to some degree, on mergers and acquisitions. R&D's role must now expand and take on a greater scope to meet the financial goals of the company.

Document Type: Research article

Publication date: 2001-03-01

More about this publication?

• Research-Technology Management has been publishing peer-reviewed articles covering the entire spectrum of technological innovation since 1958. RTM is a leading source of knowledge and best practices on innovation management, from research and development through product development to marketing, for leaders of research, development, and engineering worldwide.
  
  Not a Subscriber? Free Issue
  
  IRI Members: login here to access RTM online
• Editorial Board
• Information for Authors
• Submit a Paper
• Subscribe to this Title
• Membership Information
• Information for Advertisers
• Terms & Conditions
• RTM Reprint Collections
• Single Article Reprints
• Recommend to your Library
• ingentaconnect is not responsible for the content or availability of external websites

Related content

• In this: publication
• By this: publisher
• In this Subject: Technology
• By this author: Germeraad, Paul

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers