Powerful trends affect product development and the creation of business value today. "MainStreet" companies must improve their profits and "all" companies face aggressive revenue targets. For everyone this means finding new ways to fill the gap between current and projected revenue goals. A company increases its market capitalization by filling this gap, a burden resting predominantly on R&D. R&D has traditionally been focused internally on product development and, to some degree, on mergers and acquisitions. R&D's role must now expand and take on a greater scope to meet the financial goals of the company.
Document Type: Research Article
Publication date: March 1, 2001
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