Skip to main content

Aligning and Prioritizing Corporate R&D

Buy Article:

$30.60 plus tax (Refund Policy)


Providing Weyerhaeuser with strategic options for dealing with fundamental change within the forest products industry is a critical role for Weyerhaeuser R&D. Business success in general is increasingly tied to the development and implementation of the right technology. For Weyerhaeuser, that includes technology that is well aligned with the needs of its core businesses over the long term. Key elements of a well-aligned technology program process are an effective technology intelligence effort, combined with knowledge of future customer needs, strong business participation to define their technology needs, engagement of businesses in developing the needed research program, and a commercial development process that brings valuable new products to market quickly. Weyerhaeuser has developed a program planning and prioritization process that focuses on providing the necessary competencies and products to meet business strategic needs.

Document Type: Research Article

Publication date: May 1, 1999

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more