When I have a conscious experience of the sky, there is a bluish way it is like for me to have that experience. We may distinguish two aspects of this ?bluish way it is like for me?: (i) the bluish aspect and (ii) the for-me aspect. Let us call the bluish aspect of the experience its qualitative character and the for-me aspect its subjective character. What is this elusive for-me-ness, or subjective character, of conscious experience? In this paper, I examine six different attempts to account for subjective character in terms of the functional and representational properties of conscious experiences. After arguing against the first five, I defend the sixth.