Willingness to pay for frills when travelling with low-cost airlines

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Abstract:

The success of low-cost companies is based on the economic principle that there is no free lunch. In this paper, by means of a stated preference experiment, the authors examine individuals' preferences for the main attributes defining the service offered by low-cost airlines. The empirical research is supported by a randomly collected sample of 525 passengers travelling to the Algarve for leisure purposes throughout the spring of 2009, using low-cost carriers. The results reveal not only the implicit values of service attributes, but also the preference differences in attributes between passengers. The policy and management implications of these results are discussed.

Keywords: ELASTICITIES; LOW-COST AIRLINES; MULTINOMIAL LOGIT MODEL; STATED PREFERENCE

Document Type: Research Article

DOI: http://dx.doi.org/10.5367/te.2012.0175

Publication date: December 1, 2012

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

    Fast Track. Tourism Economics Fast Track papers have been peer-reviewed, revised and fully accepted for publication. However, although these are the final versions from the authors, they are unedited manuscripts and will undergo a rigorous editing process before their appearance in an issue of the journal. This means that the Fast Track manuscripts may not conform to journal style in terms of presentation, spelling and other usages. They may also contain errors of typography, grammar, spelling, referencing, etc, all of which will be corrected in the processes of copy-editing and proofreading.
    Tourism Economics operates a Fast Track online publication system so that papers can be published and made available almost immediately on final acceptance by the journal. Each Fast Track article is given a DOI. When the paper is assigned to an issue, this DOI will automatically be transferred to the article in the journal issue.
    Fast Track articles may be cited using the DOI. Citations should include the author's or authors' name(s), the title of the article, the title of the journal followed by the words Fast Track, the year of Fast Track publication and the DOI. For example:

    Smith, J. (2013), Article title, Tourism Economics Fast Track, DOI xxxxxxxx.

    Once the paper has been published in an issue of the journal, the DOI will automatically resolve to that final version and the article can be cited in accordance with normal bibliographical conventions.

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