Research note: Seasonality patterns in Asian tourism
Abstract:Seasonality in tourism brings about difficulties for consumers, business operators and the settings in which they operate. Existing tourism seasonality literature focuses on European and North American cold climate examples, thus limiting the applicability to Asian and tropical settings. The objective of this paper is to develop a comprehensive approach to defining all types of seasonality in Asian tourism. This task is addressed by examining monthly arrivals at five key Asian destinations and the four top Chinese tourist areas. From the resulting 285 patterns of visitor movements, six types of pattern were identified in Asian tourism: the 'rolling hills', the 'plain', the 'single-peak mountain', the 'multi-peak mountains', the 'basin' and the 'plateau'.
Document Type: Research Article
Publication date: October 1, 2012
Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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