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Wine tourism and visitors' perceptions: a structural equation modelling approach

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Wine tourism is emerging on an international level as a new product with significant economic potential and characteristics that may locate it in the paradigm of sustainable development. This paper analyses a specific wine tourism segment, Madeira wine tourism, in the global context of tourist consumer behaviour, through an examination of the perceptions of visitors to wineries. Specifically, the paper investigates the indirect influence of destination image construct on global tourist satisfaction, mediated by tourist wine involvement. A structural equation modelling (SEM) approach is used to develop and test conceptualized relationships between one exogenous and two endogenous constructs: tourist perceptions about the attractiveness of Madeira Island (destination image), tourist involvement in Madeira wine and global satisfaction constructs. The findings indicate that global tourist satisfaction is influenced directly by the tourists' level of wine involvement and indirectly by their image of Madeira Island. The policy implications of the results must be integrated into the international context of the wine tourism market segment in order to explore additional exchange profits from this economic activity, such as the impact of the country image and perceptions of the wine product on the promotion of wine tourism in Europe.


Document Type: Research Article


Publication date: June 1, 2012

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

    Fast Track. Tourism Economics Fast Track papers have been peer-reviewed, revised and fully accepted for publication. However, although these are the final versions from the authors, they are unedited manuscripts and will undergo a rigorous editing process before their appearance in an issue of the journal. This means that the Fast Track manuscripts may not conform to journal style in terms of presentation, spelling and other usages. They may also contain errors of typography, grammar, spelling, referencing, etc, all of which will be corrected in the processes of copy-editing and proofreading.
    Tourism Economics operates a Fast Track online publication system so that papers can be published and made available almost immediately on final acceptance by the journal. Each Fast Track article is given a DOI. When the paper is assigned to an issue, this DOI will automatically be transferred to the article in the journal issue.
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    Smith, J. (2013), Article title, Tourism Economics Fast Track, DOI xxxxxxxx.

    Once the paper has been published in an issue of the journal, the DOI will automatically resolve to that final version and the article can be cited in accordance with normal bibliographical conventions.

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