On the economic rationality of fluctuations in tourist frequentation at nature-based destinations: the case of Corsican seaside hotels
Author: Giannoni, Sauveur
Source: Tourism Economics, Volume 18, Number 3, June 2012 , pp. 495-503(9)
Publisher: IP Publishing Ltd
Abstract:This paper answers a simple question: are fluctuations, and especially temporary slowdowns or decline, in frequentation always harmful for a tourist destination? The author proposes a simple theoretical model for a nature-based destination, in which a tourist's willingness to pay (WTP) depends on the environmental quality of the place. He hypothesizes that, at some points in time, there is a rational economic incentive to experience a temporary decrease in frequentation in order to allow the stock of natural assets to regenerate. The author uses a sample of 80 seaside hotels in Corsica to show that tourists' WTP for a night stay depends positively on environmental quality. The results indicate that a deterioration of the environmental quality of the destination would reduce the WTP for a night stay in Corsica by more than 25%. This finding tends to confirm the paper's initial hypothesis since, if the environmental quality of Corsica falls, rational hotel owners should ask for a limited and temporary slowdown in frequentation so that the environmental quality and the WTP can regain a higher and more profitable level.
Document Type: Research Article
Publication date: June 2012
Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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