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Factors affecting the travel expenditure of visitors to Macau, China

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Abstract:

This study examines factors affecting the travel expenditures of visitors to Macau. Employing Tobit analysis, the study investigates the effects of socio-demographic and trip-related characteristics on total expenditure, as well as various travel expenditures across different expenditure functions. Three locations were used for data collection: the border gate with mainland China, the Macau ferry terminal and Macau International Airport. Tourists who were married, had a higher education background and household income and were in a large party tended to spend more on total travel-related expenditures. Distance to Macau turned out to be another important variable affecting tourists' travel expenditure patterns. Compared to tourists from mainland China or Hong Kong, long-haul foreign tourists to Macau spent more on lodging and shopping. Considering the high contribution margin of international long-haul tourists, Macau's tourism industry should entice more of these visitors to generate even higher revenues.

Keywords: GAMBLING; MACAU; MARGINAL EFFECT; TOBIT ANALYSIS; TRAVEL EXPENDITURE; TRAVEL EXPENDITURE PATTERNS

Document Type: Research Article

DOI: http://dx.doi.org/10.5367/te.2011.0060

Publication date: August 1, 2011

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

    Fast Track. Tourism Economics Fast Track papers have been peer-reviewed, revised and fully accepted for publication. However, although these are the final versions from the authors, they are unedited manuscripts and will undergo a rigorous editing process before their appearance in an issue of the journal. This means that the Fast Track manuscripts may not conform to journal style in terms of presentation, spelling and other usages. They may also contain errors of typography, grammar, spelling, referencing, etc, all of which will be corrected in the processes of copy-editing and proofreading.
    Tourism Economics operates a Fast Track online publication system so that papers can be published and made available almost immediately on final acceptance by the journal. Each Fast Track article is given a DOI. When the paper is assigned to an issue, this DOI will automatically be transferred to the article in the journal issue.
    Fast Track articles may be cited using the DOI. Citations should include the author's or authors' name(s), the title of the article, the title of the journal followed by the words Fast Track, the year of Fast Track publication and the DOI. For example:

    Smith, J. (2013), Article title, Tourism Economics Fast Track, DOI xxxxxxxx.

    Once the paper has been published in an issue of the journal, the DOI will automatically resolve to that final version and the article can be cited in accordance with normal bibliographical conventions.

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