Effects of price on tourist satisfaction

Authors: Campo, Sara; Yagüe, María J.

Source: Tourism Economics, Volume 14, Number 3, September 2008 , pp. 657-661(5)

Buy & download fulltext article:

Price: $28.00 plus tax (Refund Policy)

Abstract:

This study analyses the influence of price on the formation of tourists' satisfaction with the purchase of a package tour. The academic literature affirms that the relationship between the two variables is negative. However, when the authors attempt to estimate by using linear models, the relationship turns out to be non-significant. This is due to the two-sign effect that price exercises on satisfaction: one positive (as an indicator of product quality) and the other negative (as an indicator of sacrifice).

Keywords: PRICE; SERVICE QUALITY; SATISFACTION; PACKAGE TOUR

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000008785633596

Publication date: 2008-09-01

More about this publication?

Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
Subscribe to this Title
ingentaconnect is not responsible for the content or availability of external websites