Research note: The economic attractiveness of runners: are they 'healthy' tourists?

Author: Litvin, Stephen W.

Source: Tourism Economics, Volume 13, Number 3, September 2007 , pp. 481-486(6)

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Abstract:

This research note takes a brief empirical look at the expenditure patterns and tourist behaviours of road-race tourists to Charleston, South Carolina during the city's annual Cooper River Bridge Run, which last year attracted more than 45,000 participants. The findings suggest that runners/walkers are less than ideal tourists for the community. The note concludes with suggestions to tourism officials in other communities that may be considering the addition of a road race to their annual events calendar.

Keywords: SPECIAL EVENTS; ROAD RACE; DISPLACEMENT; ECONOMIC IMPACT

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000007781497737

Affiliations: 1: Department of Hospitality and Tourism Management, School of Business and Economics, College of Charleston, 66 George Street, Charleston, SC 29424, USA., Email: litvins@cofc.edu.

Publication date: 2007-09-01

More about this publication?

Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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