Resorts, culture, and music: the Cape Breton tourism cluster
Authors: Brown, Keith G.; Geddes, Ruthanne
Source: Tourism Economics, Volume 13, Number 1, March 2007 , pp. 129-141(13)
Publisher: IP Publishing Ltd
Abstract:Cape Breton, Nova Scotia, Canada saw rapid growth in heavy industry at the turn of the 20th century. The industries were in severe decline by the 1960s. To stabilize economic shrinkage as a result of job losses in coal and steel, the federal government, through two Crown corporations, developed strategies to create a fully stratified tourism cluster. The research examines the growth of the tourism cluster in Cape Breton, noting early investments in infrastructure, large-scale programmes to attract private investment, recognition of the role of cultural tourism and the development of a segmented marketing programme.
Document Type: Research article
Publication date: 2007-03-01
Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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