Searching for complementarities between agriculture and tourism - the demarcated wine-producing regions of northern Portugal

Author: Marques, Helena

Source: Tourism Economics, Volume 12, Number 1, March 2006 , pp. 147-160(14)

Publisher: IP Publishing Ltd

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Abstract:

This paper discusses the role of agritourism in deprived rural areas as an instrument of regional development that builds on local cultural and natural advantages. This is illustrated with preliminary data collected from interviews carried out at agritourism enterprises from the demarcated wine-producing regions of the north of Portugal. The evidence gathered shows that tourism may have a role in marketing unique local products, preserving architectural heritage and developing physical and human capital in which rural regions are lacking. Moreover, the LEADER capital provided by the European Union was a crucial factor in the interviewees' initial investment decisions.

Keywords: AGRITOURISM; REGIONAL DEVELOPMENT; LEADER

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000006776387141

Publication date: 2006-03-01

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

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