The importance of adjusting for trip purpose in regional economic analyses of tourist destinations
Abstract:This paper investigates the empirical importance of distinguishing visitors and their expenditures by trip purpose when estimating the tourism effects of a national park on a local economy. Accounting for trip purpose is quite important when there are two or more nearby major attractions in the same geographical area. This applies to the author's case study of Grand Teton and Yellowstone National Parks in the State of Wyoming, and also to other areas, such as the State of Utah's Bryce and Zion National Parks or amusement parks in the Orlando area in Florida. The authors illustrate the various types of survey questions and methods for correcting for trip purpose. In the case study, it would be quite misleading to attribute all spending by visitors to Grand Teton National Park (GTNP) in the town of Jackson, Wyoming, solely to GTNP because this would overstate employment actually attributable to the park by 3,455 jobs, or 22%. In turn, this overestimates the dependence of jobs in the Jackson economy on GTNP by 15%, incorrectly estimating it at 75% rather than the sounder figure of 60% of total jobs.
Document Type: Research Article
Publication date: March 1, 2006
Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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