Relationship of demographic and trip characteristics to visitor spending: an analysis of sports travel visitors across time
Authors: Cannon, Thomas F.; Ford, Jamie
Source: Tourism Economics, Volume 8, Number 3, 1 September 2002 , pp. 263-271(9)
Publisher: IP Publishing Ltd
Abstract:This study measures the significance of demographic and trip characteristics in the spending pattern of a sports event visitor. An analysis over time was conducted of visitors to the 1995 and 1999 Alamo Bowl college football games. The only significant variables that related to increased spending per day were high income levels and the fact that the visitor was from out-of-state. Factors that decreased spending per day were longer trip duration, children in the party, and low to middle income ($0 to $75,000). Total party size, education level, marital status, and race/ethnicity were not significant factors in explaining visitor expenditures. The authors take the analysis a step further by suggesting a marketing application for bowl-game executives of the study's results.
Document Type: Regular Paper
Publication date: 1 September 2002
Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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