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International boundaries and tourism strategies

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Niagara Falls, an acclaimed natural wonder straddling two countries, provides a convenient means of juxtaposing different tourism strategies. Canada focuses on providing 'activities' and adult entertainment while the USA has historically provided opportunities to view nature and (to a lesser extent) to participate in family-oriented festivals. The opening of a Canadian gambling casino in the area, coupled with currency fluctuations, has significantly undercut the US tourism industry. Using an econometric model, strategies for reversing the tourism decline in the USA are discussed. By offering family-oriented festivals, the US tourism industry can gain a differential advantage, because the growth of casino gambling in Canada carries an increasingly 'adult image'. Catering to gamblers is a 'niching strategy' in which other target markets tend to be discounted. By catering to under-served markets, the USA can avoid challenging the Canadians 'on their own turf' and, thereby, meet with minimal competition and risk when expanding its tourism industry.


Document Type: Research Article


Publication date: December 1, 2001

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

    Fast Track. Tourism Economics Fast Track papers have been peer-reviewed, revised and fully accepted for publication. However, although these are the final versions from the authors, they are unedited manuscripts and will undergo a rigorous editing process before their appearance in an issue of the journal. This means that the Fast Track manuscripts may not conform to journal style in terms of presentation, spelling and other usages. They may also contain errors of typography, grammar, spelling, referencing, etc, all of which will be corrected in the processes of copy-editing and proofreading.
    Tourism Economics operates a Fast Track online publication system so that papers can be published and made available almost immediately on final acceptance by the journal. Each Fast Track article is given a DOI. When the paper is assigned to an issue, this DOI will automatically be transferred to the article in the journal issue.
    Fast Track articles may be cited using the DOI. Citations should include the author's or authors' name(s), the title of the article, the title of the journal followed by the words Fast Track, the year of Fast Track publication and the DOI. For example:

    Smith, J. (2013), Article title, Tourism Economics Fast Track, DOI xxxxxxxx.

    Once the paper has been published in an issue of the journal, the DOI will automatically resolve to that final version and the article can be cited in accordance with normal bibliographical conventions.

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