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The demand for day-visits: an analysis of visitor spending

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A tourism destination comprises a number of elements and features, which combine to attract staying or day visitation or, in some cases, transitory visitors. Various factors which determine the degree of attractiveness of any place promoted for tourism purposes have, in recent years, been the subject of more detailed analysis. However, studies have concentrated primarily on pre-trip motivational factors, destination selection, imagery and levels of visitor satisfaction. Within the context of visitor management studies the emphasis has been placed on the quality of the physical environment. In contrast, there has been little discussion on visitor spending at a destination level, and the consequent marketing implications for tourism practitioners following from this type of analysis. This paper presents the findings of a study of day visitors to Cheddar, a small-scale, well-known inland destination in the UK. The authors conclude that while market attractors are important in encouraging visitation, the level of spending at the destination is very closely related to duration of stay and composition of party; a number of implications are drawn for those responsible for marketing destinations.

Document Type: Regular Paper


Affiliations: Staffordshire University Business School, Leek Road, Stoke on Trent, ST4 2DF, UK.

Publication date: September 1, 2000

More about this publication?
  • Tourism Economics, published bimonthly, is a peer-reviewed journal devoted to the economics and finance of tourism worldwide. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).

    Fast Track. Tourism Economics Fast Track papers have been peer-reviewed, revised and fully accepted for publication. However, although these are the final versions from the authors, they are unedited manuscripts and will undergo a rigorous editing process before their appearance in an issue of the journal. This means that the Fast Track manuscripts may not conform to journal style in terms of presentation, spelling and other usages. They may also contain errors of typography, grammar, spelling, referencing, etc, all of which will be corrected in the processes of copy-editing and proofreading.
    Tourism Economics operates a Fast Track online publication system so that papers can be published and made available almost immediately on final acceptance by the journal. Each Fast Track article is given a DOI. When the paper is assigned to an issue, this DOI will automatically be transferred to the article in the journal issue.
    Fast Track articles may be cited using the DOI. Citations should include the author's or authors' name(s), the title of the article, the title of the journal followed by the words Fast Track, the year of Fast Track publication and the DOI. For example:

    Smith, J. (2013), Article title, Tourism Economics Fast Track, DOI xxxxxxxx.

    Once the paper has been published in an issue of the journal, the DOI will automatically resolve to that final version and the article can be cited in accordance with normal bibliographical conventions.

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