Author: Wongyannava, Thanes

Source: South East Asia Research, Volume 17, Number 3, November 2009 , pp. 489-509(21)

Publisher: IP Publishing Ltd

Abstract:

Just as Spaghetti Westerns gained popularity in Thailand in the 1960s, so too did certain types of Italian cuisine, most notably macaroni and pizza. In present-day Bangkok, Italian food has come to dominate the lifestyle of the middle and upper-middle classes, albeit frequently adapted to Thai tastes: hence 'eastern spaghetti' and pizza tom yam kung, with tomato ketchup on the side. It is commonplace for national cuisines to be adapted on importation into another country. Besides, Thai diners do not appear to be particularly concerned with authenticity - so much so that one Italian restaurant in the Silom area, a business district of Bangkok, even placed a big banner in front of the building advertising 'inauthentic' or 'hybrid Italian food' under the slogan: 'Italian Food with Thai Flavour'. Moreover, the most revered foreign cuisine in Thai culinary history was not Italian but French (and to some extent English), dating from the two visits made by King Chulalongkorn to Europe in 1897 and 1907. Nor does the current 'Italmania' for food in Thailand come as a result of close diplomatic ties with Italy, but rather as a consequence of the popularity of Italian food in the UK and the USA, dating especially from the era of the Vietnam War. However, no matter how much Thais might love Italian cuisine, they prefer not to eat it on a daily basis, and many feel it to be too rich and greasy [lian], especially when living abroad with less access to familiar Thai dishes. Just as Chulalongkorn brought his own food supplies with him to Europe, so too do outbound Thai tour guides carry chilli paste and fish sauce. Former Thai Prime Minister Khukrit Pramoj summed up the experience of travelling abroad by noting that as a Thai he wanted rice, not bread. Of all the aspects of human behaviour, food habits are among the most difficult to change; nevertheless, change they do. Thais, especially the elite, do not have a 'monotheistic cuisine'. If one can pay respect to Brahminism, animism, Buddhism, monarchism and Christianity, then one can also eat a variety of foreign foods.

Keywords: CULINARY AUTHENTICITY; ITALIAN CUISINE; FRENCH CUISINE; KING CHULALONGKORN

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000009789838440

Publication date: 2009-11-01

More about this publication?

• South East Asia Research publishes articles based on original research or fieldwork on all aspects of South East Asia within the disciplines of archaeology, art history, economics, geography, history, language and literature, law, music, political science, social anthropology and religious studies. This peer-reviewed journal is published four times per year by IP Publishing in cooperation with the School of Oriental and African Studies (SOAS). SOAS is the leading centre in this field in Europe and one of the most prestigious centres of South East Asian Studies in the world.

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