Despite the increasingly globalized nature of food production and consumption patterns, the demand for regional speciality food and drink products is also increasing. Yet little research exists that examines the link between specific products and particular places. This paper reports on an EU regulation aimed at ‘protecting’ and ‘promoting’ food and drink products with a recognizable geographical origin. Results indicate quite marked national and regional variations in patterns of uptake, reflecting differences in both the cultural significance of regional foods in Europe and the importance of producer cooperatives. There is a real danger that the regulation will benefit larger producers and retailers, rather than genuine small-scale businesses.
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