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Cognitive maps in early entrepreneurship stages

From motivation to implementation

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Abstract:

The purpose of this research is to contribute to the explanation of cognitive maps during early entrepreneurship stages. Three groups were selected to represent different developmental states in early entrepreneurship. Individual interviews were conducted, the data were computer content analysed and cognitive maps were extracted. The results show that entrepreneurship experience develops the structure of cognitive maps, increasing clarity, richness and experience-based features. The originality of the research resides in the inclusion of entrepreneurial motivation in business opportunity recognition and the decision to launch a venture model. Through a cross-sectional design, a temporal perspective is captured by including different entrepreneurship stages.

Keywords: COGNITIVE MAPS; EARLY-STAGE ENTREPRENEURSHIP; ENTREPRENEURIAL MOTIVATION; QUALITATIVE ANALYSIS

Document Type: Research Article

DOI: http://dx.doi.org/10.5367/000000010790772403

Publication date: February 1, 2010

More about this publication?
  • Published quarterly, this journal provides a worldwide forum for the exploration and dissemination of ideas and experience relating to the development and application of entrepreneurship. IJEI is interdisciplinary, publishing the highest-quality work in business and management and in the social sciences. Authors and readers are drawn from government, industry and universities. It has particular appeal to researchers and teachers in higher education, especially in business schools, and university departments of management, sociology and psychology.

    Each issue includes double-blind peer-reviewed papers; a case study with teaching notes, an 'Internet Review' section which identifies and reviews Websites on a selected topic, and book reviews. For key topics go to www.ippublishing.com.
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