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Managing resources for corporate entrepreneurship: the case of Naturis

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Abstract:

The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful.

The case in this issue is that of Naturis. Entrepreneurship is a resource-based process. Through the continuous recombination of existing resources, companies can promote innovation to build their competitive advantage. Naturis is an innovative firm, whose growth is based on the exploitation of the potential of all its resources. The teaching aim of this case study is to explore how resources are managed to promote corporate entrepreneurship and to discuss the contribution of different kinds of resources to the company's competitive advantage.

Document Type: Case Report

DOI: http://dx.doi.org/10.5367/000000008783563055

Publication date: February 1, 2008

More about this publication?
  • Published quarterly, this journal provides a worldwide forum for the exploration and dissemination of ideas and experience relating to the development and application of entrepreneurship. IJEI is interdisciplinary, publishing the highest-quality work in business and management and in the social sciences. Authors and readers are drawn from government, industry and universities. It has particular appeal to researchers and teachers in higher education, especially in business schools, and university departments of management, sociology and psychology.

    Each issue includes double-blind peer-reviewed papers; a case study with teaching notes, an 'Internet Review' section which identifies and reviews Websites on a selected topic, and book reviews. For key topics go to www.ippublishing.com.
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