New service development of entrepreneurial innovations in the IT sector: Identifying levers for success
Abstract:The authors report on a survey of small and medium-sized entrepreneurial information technology (IT) firms to investigate the impact of new service development (NSD) process activities on innovation success and failure. Their findings highlight the importance of managing the process to engage customers, management and employees, facilitating innovation champions to aid in idea generation and commitment, effectively communicating the benefits to customers, and using the tacit nature of the process to create barriers to imitation. In general, the findings point to several key elements that impact on successful entrepreneurial IT innovation projects and appear to result from an iterative, flexible and process-linked approach to NSD innovation.
Document Type: Research Article
Publication date: February 1, 2008
More about this publication?
- Published quarterly, this journal provides a worldwide forum for the exploration and dissemination of ideas and experience relating to the development and application of entrepreneurship. IJEI is interdisciplinary, publishing the highest-quality work in business and management and in the social sciences. Authors and readers are drawn from government, industry and universities. It has particular appeal to researchers and teachers in higher education, especially in business schools, and university departments of management, sociology and psychology.
Each issue includes double-blind peer-reviewed papers; a case study with teaching notes, an 'Internet Review' section which identifies and reviews Websites on a selected topic, and book reviews. For key topics go to www.ippublishing.com.
- Subscribe to this Title
- ingentaconnect is not responsible for the content or availability of external websites