Micro-enterprise internationalization without support: The case of Angus exports
Abstract:In New Zealand, where it is more common to export lamb, one micro-enterprise – consisting of an entrepreneur and two assistants – is exporting Angus beef. A case study approach was used to gain an understanding of the international entrepreneurship of such a small firm. The methodology adopted was in-depth interviewing. The article provides insights into what an entrepreneur faces when developing a new export venture in the absence of government support.
Document Type: Research Article
Publication date: February 1, 2008
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