Author: Winn, Joan

Source: The International Journal of Entrepreneurship and Innovation, Volume 3, Number 4, 1 November 2002 , pp. 305-317(13)

Publisher: IP Publishing Ltd

Abstract:

The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful.

This issue's Case Study highlights the start-up and strategy implementation issues faced by a US entrepreneur, backed by a Dutch conglomerate, establishing a business in Central Europe. Focusing on the initial stages of business development and growth, the case illustrates the complexities of establishing a business in a region where the business climate is not mature and markets are ill defined.

Note: This Case Study was written solely for the purpose of stimulating student discussion and learning. All events and individuals mentioned in the article are real, but some names may have been disguised.

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000002101299268

Publication date: 2002-11-01

More about this publication?

• Published quarterly, this journal provides a worldwide forum for the exploration and dissemination of ideas and experience relating to the development and application of entrepreneurship. IJEI is interdisciplinary, publishing the highest-quality work in business and management and in the social sciences. Authors and readers are drawn from government, industry and universities. It has particular appeal to researchers and teachers in higher education, especially in business schools, and university departments of management, sociology and psychology.
  
  Each issue includes double-blind peer-reviewed papers; a case study with teaching notes, an 'Internet Review' section which identifies and reviews Websites on a selected topic, and book reviews. For key topics go to www.ippublishing.com.
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