The role of universities in the entrepreneurship industry
Promoting the entrepreneurship agenda in HEIs

Authors: McGowan, Pauric; van der Sijde, Peter; Kirby, David

Source: Industry and Higher Education, Volume 22, Number 1, February 2008 , pp. 49-59(11)

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Abstract:

It is becoming increasing clear that a new industry - the entrepreneurship industry - is in the ascendant and that universities are a part of this development. Furthermore, the idea of the entrepreneurial university has only recently entered the debate. Promoting the entrepreneurship agenda within constituencies where it is not traditionally acknowledged is a peculiar challenge that requires the adoption and adaptation of traditional selling approaches ('valorisation mechanisms'), mindful that the product on offer ('entrepreneurship') is a service. Via three case studies, the role of universities in this new industry and the role of academic entrepreneurship are highlighted.

Keywords: CULTURE; SERVICES MARKETING; ENTREPRENEURSHIP; ACADEMIC ENTREPRENEURSHIP; EDUCATION POLICY; INTEGRATED COMMUNICATIONS

Document Type: Research article

DOI: http://dx.doi.org/10.5367/000000008783876986

Publication date: 2008-02-01

More about this publication?

Industry and Higher Education, published six times a year, is dedicated to all aspects of the relationship and interaction between higher education institutions and business and industry. With a strong emphasis on practical experience, this peer-reviewed journal covers strategic, organizational, economic, political, legal, and social issues relating to the developments in education-industry collaboration. Topics such as knowledge transfer, regional development and entrepreneurship education are key concerns. For more details, see www.ippublishing.com.
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