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Of hooded men and buildings without pants: Negotiating the images of universal desire

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This article explores images and their incipient conflicts in today’s global consumer monoculture. Fredric Jameson pointed out that today it would be easier to imagine the end of the world before an alternative to capitalism. As we have moved towards a globalized electronic capitalist economy, the hegemony of the image is concrete as signs and symbols appear to have become universal. Conflict follows in the representations of universality as definitions diverge between publicness, imageability, fear and desire. The global speed of universal representation of the signs and symbols of Euro-America-centric hegemony powers a binary phenomenon: the geographic dislocation of the consumers of our global consumer information society and the drive towards a global homogenized consumer monoculture.
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Keywords: consumer monoculture; geographic dislocation; good life; imageability; publicness; universal desire

Document Type: Research Article

Affiliations: University of Puerto Rio

Publication date: 01 June 2016

More about this publication?
  • Ubiquity is an international peer reviewed journal for creative and transdisciplinary practitioners interested in technologies, practices and behaviours that have the potential to radically transform human perspectives on the world. "Ubiquity", the ability to be everywhere at the same time, a potential historically attributed to the occult is now a common feature of the average mobile phone. The title refers explicitly to the advent of ubiquitous computing that has been hastened through the consumption of networked digital devices. The journal anticipates the consequences for design and research in a culture where everyone and everything is connected, and will offer a context for visual artists, designers, scientists and writers to consider how Ubiquity is transforming our relationship with the world.
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