Skip to main content

Base of the pyramid (BOP) as a source of innovation: Experiences of companies in the Kenyan mobile sector

Buy Article:

$18.00 plus tax (Refund Policy)

Mobile innovations have been seen as one of the success stories of ‘base of the pyramid’ (BOP) business models. Nevertheless, deeper analysis of their commercial scalability has been lacking. This article focuses on the Information and Telecommunications (ICT) and mobile boom in Kenya, which is a major economic driver in the whole country. The article describes how social needs are seen as a basis for innovating technological solutions and what strategies are used to make them commercially viable. The article is based on empirical data on the Kenyan mobile industry where companies are designing socially oriented technological innovations for low-end consumers. This research contributes to the ongoing discussion on successful BOP entrepreneurial models and innovations.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: Kenya; base of the pyramid; business models; entrepreneurship; innovating; mobile applications; social innovation

Document Type: Research Article

Affiliations: Aalto University

Publication date: 2012-06-01

More about this publication?
  • The International Journal of Technology Management and Sustainable Development supports new philosophies on technology and development, their relationship to globalisation, and the problems of world poverty and environmental degradation. The journal explores global, social, economic and environmental conditions in relation to shifts in technology and market paradigms.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-26
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more