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Village, a case study in effective communication

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Abstract:

An effective public service announcement has to be more than aesthetically brilliant. It must raise awareness and motivate viewers to action. In a focus group of 50 participants, 27 say Village fails as effective communication. This can be explained by psychological differences in the perception of information.

Keywords: CREDIBILITY; EFFECTIVE; FEELING; MOTIVATION; SENSING-INTUITIVE; THINKING

Document Type: Research Article

DOI: https://doi.org/10.1386/sfs.1.1.139_1

Publication date: 2010-06-01

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