Village, a case study in effective communication
Abstract:An effective public service announcement has to be more than aesthetically brilliant. It must raise awareness and motivate viewers to action. In a focus group of 50 participants, 27 say Village fails as effective communication. This can be explained by psychological differences in the perception of information.
Document Type: Research Article
Publication date: 2010-06-01
More about this publication?
- Short Film Studies is a peer-reviewed journal designed to stimulate ongoing research on individual short films as a basis for a better understanding of the art form as a whole. In each issue, two or three short films will be selected for comprehensive study, with articles illuminating each film from a variety of perspectives.
- Editorial Board
- Information for Authors
- Subscribe to this Title
- Ingenta Connect is not responsible for the content or availability of external websites