A rhetorical analysis of Village
Author: Andersen, Lars Pynt
Source: Short Film Studies, Volume 1, Number 1, June 2010 , pp. 127-130(4)
Abstract:The award-winning TV spot Village is a creative example of NGO advertising using condensed visual storytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discussed in relation to contexts, strategy and communication ethics.
Document Type: Research article
Publication date: 2010-06-01
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