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Radio with pictures: Radio visualization in BBC national radio

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It is popular to claim that radio has always had pictures – the ones listeners created in their own minds – and this is often seen as one of the medium’s greatest strengths. The process of visualization of radio in the digital age has most often focused on how producers can fill the screen of the various devices through which we receive radio today. This article focuses on the other ways in which radio is visualized online, in a process that deploys transmedia storytelling techniques. It looks at specific examples and explores the way in which these transmedia techniques build relationships with the audience, strengthen brands and create opportunities for broadcasters to tell stories in ways never before possible.
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Keywords: Internet; convergence; radio; screens; technology; transmedia

Document Type: Research Article

Affiliations: University of Sunderland

Publication date: 01 October 2013

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  • The Radio Journal is committed to high-quality, diverse research in the arena of radio and sound media, from broadcast to podcast and all in between. We look for articles that explore the production, circulation and reception of radio and creative soundwork, addressing historical and contemporary issues in sound-based journalism and media studies from a wide range of national and transnational perspectives.
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