Reshaping the public radio newsroom for the digital future
Abstract:This article provides an in-depth analysis of the United States' National Public Radio's journey as it strives to become a more web- and multimedia-savvy company. The article offers a qualitative account of a significant transition phase in the news organization's development: what started as a 400-person retraining of the newsroom ended as a rethinking of the newsroom's digital development. The article examines the way in which NPR created the conditions of ambiguity that allowed for innovation to take place.
Document Type: Research Article
Affiliations: George Washington University
Publication date: 2012-06-02
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