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Podcasting in Spain: A new business model or a reflection of traditional radio?

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In recent years, the launch of new diffusion technologies has changed the transmission and reception paradigm of traditional media. The podcast has arisen as a new way of distributing on-demand radio material and other related audible content on the Internet. This article discusses the technology, consumption, copyright and new business models in relation to podcasting as a radio enterprise. The text specifically analyses Spanish public and private radio companies, in order to draw a picture of the relationship between podcasting and radio.

Keywords: digital content; information and communication technologies; new business models; podcasting; radio enterprise; web 2.0

Document Type: Research Article


Affiliations: Universidad Carlos III de Madrid

Publication date: June 2, 2012

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  • The Radio Journal is committed to high-quality, diverse research in the arena of sound broadcasting. The journal is published in association with the Radio Studies Network, the UK's association for researchers and teachers involved in radio studies. Articles examine all aspects of audio media from practice and production in the industry to approaches towards teaching radio studies in institutions. 
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