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- ISSN: 1476-413X
- E-ISSN: 1758-9509
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Public relations strategies applied to the implementation of a ‘countrybrand’ in the Galicia-north Portugal Euro-region
- Source: Portuguese Journal of Social Science, Volume 10, Issue 2, Sep 2011, p. 185 - 204
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- 01 Sep 2011
Abstract
The Galicia-north Portugal Euro-region looks like a future space for university students in Portugal and Galicia. Our research, which is supported by the Spanish ministry of education and science, is about the knowledge they have of it. In it, we present our findings that will be used to develop a communications strategy that can empower this European structure.
© Intellect