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Public relations strategies applied to the implementation of a ‘countrybrand’ in the Galicia-north Portugal Euro-region

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The Galicia-north Portugal Euro-region looks like a future space for university students in Portugal and Galicia. Our research, which is supported by the Spanish ministry of education and science, is about the knowledge they have of it. In it, we present our findings that will be used to develop a communications strategy that can empower this European structure.
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Keywords: Euro-region; Galicia; identity; north Portugal; public relations; transnational communication

Document Type: Research Article

Affiliations: University of Vigo, Spain

Publication date: 2011-09-01

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  • The Portuguese Journal of Social Science opens a gateway for the international community to engage with a high calibre of academic work in social sciences produced by Portuguese scholarship. Previous to the publication of this journal, this work remained largely inaccessible to an international readership due to issues with language and translation.
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