Public relations strategies applied to the implementation of a ‘countrybrand’ in the Galicia-north Portugal Euro-region
Authors: SOUTO, ANA BELÉN FERNÁNDEZ; GESTAL, MONTSE VÁZQUEZ
Source: Portuguese Journal of Social Science, Volume 10, Number 2, September 2011 , pp. 185-204(20)
Abstract:The Galicia-north Portugal Euro-region looks like a future space for university students in Portugal and Galicia. Our research, which is supported by the Spanish ministry of education and science, is about the knowledge they have of it. In it, we present our findings that will be used to develop a communications strategy that can empower this European structure.
Document Type: Research Article
Affiliations: University of Vigo, Spain
Publication date: 2011-09-01
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