Considering the script as blueprint
Abstract:The use of the script as a detailed blueprint for the production of a mainstream narrative film was established by the early 1910s for the purposes of saving costs and controlling quality, and this is no less the case today. This article discusses the expansion of ‘the blueprint’ as writers have encountered specific demands on their production planning and have embraced a wealth of ways to think about the narrative and emotional trajectories of movies. These newer demands include budgeting considerations such as product placement, fan satisfaction and the author-function; contemporary theories about storytelling; cultivation of franchises through sequels and serial storytelling; and multiple platforms for the narrative universe.
Document Type: Research Article
Affiliations: University of Texas at Austin
Publication date: May 15, 2012
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- Northern Lights: Film and Media Studies Yearbook was first published in 2002 and places particular emphasis on film, television and new media. The yearbook, although carrying a theme each issue, welcomes a broad range of articles along with shorter review pieces.
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