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Beyond the text: Producing cross- and transmedia fiction in Flanders

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In the age of convergence, the American television industry is turning to the production of media content that can be accessed through a range of platforms. In this study, we research to which degree this is also true for the European case of Flanders, investigating the elements that are part of contemporary television texts on the one hand, and the production process of these expanded television texts on the other. Production analyses of four Flemish fiction series show that cross- and transmedia applications are rather limited, especially on commercial television. Most of the programme extensions are situated within traditional media and are purely commercial extensions. Based on analysis of in-depth interviews with producers of each case, the article concludes that transmedia extensions are not integrated in the production process because of budgetary restrictions and a widespread disbelief in the benefits of transmedia stories.

Keywords: convergence; cross-media content; expanded television text; production analysis; television fiction; transmedia storytelling

Document Type: Research Article


Affiliations: University of Antwerp

Publication date: 2012-05-15

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  • Northern Lights: Film and Media Studies Yearbook was first published in 2002 and places particular emphasis on film, television and new media. The yearbook, although carrying a theme each issue, welcomes a broad range of articles along with shorter review pieces.
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